Stripe Analytics That Shows What Makes Money
Your Stripe dashboard shows total revenue. GA4 shows total traffic. Neither connects them. Dashly connects Stripe to your analytics — every visitor, referrer, and campaign tied to real dollars. One cookieless script.
Why teams switch to Dashly
The Stripe analytics that shows you what makes money — not just what gets clicks.
Stop guessing which channel drives revenue
Stripe shows you $4,880 MRR. GA4 shows you 15,000 visitors. Neither tells you that Reddit drove $3,200 and Twitter drove $200. Dashly connects them automatically.
Bot traffic inflates your SaaS metrics
53% of web traffic is bots. If your analytics does not filter them, your conversion rate is halved and your RPV is wrong. Dashly filters bots at collection time.
No cookies, no consent banner on your SaaS
A consent banner on a SaaS landing page kills conversion. Dashly is cookieless — no banner, no friction, 100% of visitors tracked. Stripe attribution works server-side.
Revenue per visitor by traffic source
See RPV by referrer, landing page, country, and device. Know whether your $0.05 ad CPC is profitable before you scale spend. Most analytics tools cannot do this.
Dashly vs GA4 + Stripe dashboard
| Feature | Dashly | GA4 + Stripe dashboard |
|---|---|---|
| Stripe integration | Read-only API key | Manual ecommerce events |
| Revenue attribution | Automatic, server-side | Complex event setup |
| Revenue per visitor | By source, page, country | Not available |
| Bot filtering | Automatic (3 layers) | Partial, data center only |
| Cookies | None | Required + consent banner |
| Setup time | 30 seconds | Hours (GTM, events) |
| Data freshness | Real-time | 24-48 hours |
| First-touch attribution | Default | Last-click only |
| Starting price | $10/mo | Free (you pay with data) |
Set up in 60 seconds
Paste one snippet
Add a single script tag to your site. No GTM, no build step, no npm install.
See real visitors
Bots and AI crawlers filtered automatically. Every metric is a real person.
Connect Stripe
Every visitor, referrer, and campaign tied to real dollars. See what makes money.
Frequently asked questions
Can GA4 track Stripe revenue?
GA4 can track ecommerce revenue but requires complex event setup (purchase events, transaction IDs) fired from your frontend. It does not connect to Stripe directly. If you use cookieless tracking or have ad blockers, GA4 will miss the revenue events. Most teams find GA4 revenue tracking unreliable.
How does Dashly connect to Stripe?
Dashly connects via a read-only restricted API key. It can read charge, payment intent, and customer data but cannot create charges, modify subscriptions, or access banking information. When a payment comes in, Dashly matches it to the visitor session that initiated the checkout — server-side, no cookies needed.
Is the Stripe integration safe?
Yes. Dashly uses a read-only restricted key. It cannot charge customers, modify subscriptions, or access banking information. The key is stored encrypted and never exposed in the dashboard. You can revoke it anytime from your Stripe dashboard.
What is revenue per visitor and why does it matter?
Revenue per visitor (RPV) is total revenue divided by unique visitors. It tells you whether your traffic is qualified. If your RPV is $0.05 and ad CPC is $0.03, ads are profitable. If CPC is $0.10, you are losing money. RPV is the metric that connects marketing to business.
Does Dashly support first-touch or last-click attribution?
Dashly uses first-touch attribution by default — the first referrer gets the credit. This is better for SaaS because the channel that introduced the visitor matters more than the one they used on the day they bought. You can switch to last-touch in the dashboard.
Can I see revenue by traffic source?
Yes. Dashly shows revenue by referrer, landing page, country, device, and campaign — the same dimensions you see traffic in. You can see that Reddit drives $1,200/mo at 2.4% conversion while Twitter drives $200/mo at 0.8%.
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