Analytics Without Cookies — No Banner, No Risk
Cookie-based analytics loses 30-60% of your data to ad blockers, cookie banner rejections, and Safari ITP. Analytics without cookies captures it all — no consent banner, no GDPR risk, no data loss. Dashly is cookieless by default.
Why teams switch to Dashly
The analytics without cookies that shows you what makes money — not just what gets clicks.
No cookies means no consent banner
GDPR requires consent before setting cookies. 68% of EU users reject the banner. Dashly does not use cookies, so there is no banner to reject. You capture 100% of visitors, not 40%.
Capture 30-60% more traffic than GA4
GA4 loses data to ad blockers (50M+ users), cookie banner rejections (68% of EU users), and Safari ITP (7-day cookie expiry). Dashly is cookieless — none of these apply. More data, better decisions.
No GDPR risk, no legal review needed
Austria, France, and Italy ruled GA4 data transfers violate GDPR. Cookieless analytics does not collect personal data, so it does not trigger GDPR processing restrictions. Compliant by design, not by configuration.
2KB script vs GA4 98KB
Dashly script is ~2KB. GA4 is ~98KB. Smaller script means faster page load, no ad blocker triggers, and no Core Web Vitals penalty. Speed is a ranking factor.
Dashly vs GA4 with cookies
| Feature | Dashly | GA4 with cookies |
|---|---|---|
| Cookies | None | Required |
| Consent banner | Not needed | Required in EU |
| Data captured | 90-95% of visitors | 40-70% of visitors |
| Script size | ~2KB | ~98KB |
| GDPR compliant | By design | Requires configuration |
| Ad blocker impact | Minimal | Significant (50M+ users) |
| Safari ITP impact | None | 7-day cookie expiry |
| Bot filtering | Automatic | Partial |
| Revenue attribution | Built-in (Stripe) | Complex setup |
| Starting price | $10/mo | Free (you pay with data) |
Set up in 60 seconds
Paste one snippet
Add a single script tag to your site. No GTM, no build step, no npm install.
See real visitors
Bots and AI crawlers filtered automatically. Every metric is a real person.
Connect Stripe
Every visitor, referrer, and campaign tied to real dollars. See what makes money.
Frequently asked questions
Is analytics without cookies GDPR compliant?
Yes. Cookieless analytics does not store cookies, does not use persistent identifiers, and does not transfer personal data. GDPR requires consent for storing or accessing information on a device, which cookieless tools do not do. Dashly, Plausible, and Fathom are all GDPR compliant without a consent banner.
Do I need a consent banner with cookieless analytics?
No. Cookieless analytics tools like Dashly do not set cookies or persistent identifiers, so they do not trigger ePrivacy consent requirements. You can remove your consent banner entirely. This is why cookieless tools are popular in the EU.
Does cookieless analytics capture less data than GA4?
No — it captures 30-60% more. Cookie-based tools lose data to ad blockers (50M+ users), cookie banner rejections (68% of EU users), and Safari ITP cookie expiration. Cookieless tools avoid all three because they do not use cookies.
What do I lose with cookieless analytics?
You lose cross-device tracking (a visitor on phone and laptop is counted as two), long-term user journeys, and retargeting audiences. For most content sites, SaaS landing pages, and blogs, none of this matters. For ecommerce with heavy ad spend, you may need a consented tool alongside.
How does Dashly track visitors without cookies?
Dashly computes a daily hash from the visitor IP address and user-agent: hash(ip + user_agent + date). This hash serves as the visitor ID for that day only. Tomorrow, the hash changes. The server cannot reverse it. No cookie is set. No personal data is stored.
Can I still track revenue without cookies?
Yes. Dashly connects to Stripe via a read-only API key and matches payments to visitor sessions server-side at checkout. This works without cookies because the match happens at the point of payment, not via a browser cookie.
Go cookieless today
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